Typography

GT Flexa Medium

GT Flexa is HELP’s display font. GT Flexa is a unique typeface full of personality and interest. This typeface is only used in Medium weight, as a display font it is typically used for larger or high level brand applications that require a distinct connection back to the brand. It is not used for low level touchpoint items such as internal communications, social media, letters etc.

Roboto Medium and Regular

Roboto and its various weights is the other HELP typeface. Roboto Medium is used for headlines, while Roboto Regular is used for standard body copy. Roboto is a variable font family, carefully crafted to be high legible across all applications. Roboto’s range of weights and italic options may be used in body copy applications only. As a Google Font, Roboto is available as a free download on any machine.

Arial

Arial and its various weights are used for Office applications and where the other brand typefaces are unavailable. This includes emails, Word documents, Excel spreadsheets and PowerPoint presentations.

1. GT Flexa Medium
2. Roboto Medium
3. Roboto Regular