Brand guidelines - Version 1.0, 2025

Sub-brand

Help Nursery

This section serves as your roadmap for navigating the key visual components that define the Help Nursery sub-brand.

Logo suite

Logo – Help Nursery (stacked)

For maximum flexibility on different materials and backgrounds, the Help Nursery logo comes in two configurations: inline and stacked.

  1. Stacked full colour
    This version of the logo should only be used on light backgrounds, or those that provide good contrast/legibility.
  2. Stacked mono
    This version of the logo should only be used on backgrounds that provide good contrast/legibility.
  3. Stacked black
    This version of the logo should only be used where colour is not an option.
  4. Stacked reversed
    This version of the logo should only be used on backgrounds that provide good contrast/legibility.
Download

Logo – Help Nursery (inline)

For maximum flexibility on different materials and backgrounds, the Help Nursery logo comes in two configurations: inline and stacked.

  1. Inline full colour
    This version of the logo should only be used on light backgrounds, or those that provide good contrast/legibility.
  2. Inline mono
    This version of the logo should only be used on backgrounds that provide good contrast/legibility.
  3. Inline black
    This version of the logo should only be used where colour is not an option.
  4. Inline reversed
    This version of the logo should only be used on backgrounds that provide good contrast/legibility.
Download

Stand-alone logo elements

The Help Nursery logo can be deconstructed into its brandmark and wordmark elements, each available in the same colour schemes as the primary logo.

Please note: For optimal legibility, the Mint-coloured wordmarks should exclusively be displayed against a Forest background.

  1. Brandmark
    The brandmark can be used in selected applications and instances where using the complete logo would be repetitious or redundant.
  2. Stacked wordmark
    The stacked wordmark may be used without the accompanying brandmark.
  3. Inline wordmark
    The horizontal wordmark may be used without the accompanying brandmark.
Download

Logo + locations

As we plan for future nursery expansions, location-specific tags may be integrated into the primary logo. Although examples are showcased below, please note that these variations are not yet authorised for use.

Logo rules

Exclusion zone

In order to protect the integrity and legibility of the Help Nursery logo suite, an exclusion zone, or safe area, has been created around the logo into which nothing should infringe upon.

  1. Logo (stacked)
    The minimum clearspace of the logo is measured by the height of the logo. To preserve the integrity of the logo, it is important that no other logos or other graphic elements infringe on its space.
  2. Logo (inline)
    The minimum clearspace of the logo is measured by the height of the logo. To preserve the integrity of the logo, it is important that no other logos or other graphic elements infringe on its space.
  3. Wordmark (stacked)
    The minimum clearspace of the logo is measured by the height of the logo. To preserve the integrity of the logo, it is important that no other logos or other graphic elements infringe on its space.
  4. Wordmark (inline)
    The minimum clearspace of the logo is measured by the height of the logo. To preserve the integrity of the logo, it is important that no other logos or other graphic elements infringe on its space.
  5. Brandmark
    The minimum clearspace of the logo marque is measured by half height of the logo marque.
  1. Exclusion zone
  2. Exclusion zone
  3. Exclusion zone
  4. Exclusion zone
  5. Exclusion zone

Minimum size

To ensure the logo always appears clear and legible, an absolute minimum size has been set.

The Help Nursery logo components should never appear smaller than detailed here.

  1. Logo (stacked)
  2. Logo (inline)
  3. Wordmark (stacked)
  4. Wordmark (inline)
  5. Brandmark
  1. Minimum size
  2. Minimum size
  3. Minimum size
  4. Minimum size
  5. Minimum size
Brand colours

Primary palette

The primary colour palette for Help Nursery is derived from the Help Enterprises brand, featuring Forest and Mint as the dominant hues, complemented by a selection of neutral colours.

Forest

PMS 3302C

C90 M50 Y67 K50
R5 G66 B61
HEX #05423D

Mint

PMS 358C

C26 M0 Y40 K0
R190 G235 B175
HEX #BEEBAF

Ivory

C2 M8 Y18 K0
R249 G232 B208
HEX #F9E8D0

Dove Grey

C27 M13 Y21 K0
R187 G201 B196
HEX #BBC9C4

Charcoal

C70 M68 Y63 K73
R36 G31 B33
HEX #241F21

White

C0 M0 Y0 K0
R255 G255 B255
HEX #FFFFFF

Secondary palette

The Help Nursery secondary palette is composed of colours from the Help Enterprises palette that aren’t already included in the Help Nursery primary palette.

Ruby

C0 M86 Y63 K0
R255 G61 B74
HEX #FF3D4A

Duck Egg

C30 M0 Y10 K0
R170 G235 B235
HEX #AAEBEB

Lilac

C16 M20 Y0 K0
R209 G201 B255
HEX #D1C9FF

Light Wattle

C1 M9 Y66 K0
R225 G224 B115
HEX #FFE073

Crimson

C5 M96 Y80 K22
R197 G40 B51
HEX #C52833

Ocean

C100 M76 Y28 K12
R0 G73 B121
HEX #004979

Nightshade

C85 M82 Y38 K30
R55 G55 B90
HEX #37375A

Black Olive

C65 M60 Y80 K74
R38 G37 B19
HEX #262513

Visual language

To preserve alignment with the Help Enterprises parent brand, the Help Nursery employs the same typefaces and incorporates the doorburst and tile graphic devices.

Photography

Photography style

To resonate with its commercial audience, Help Nursery’s photography style subtly diverges from that of Help Enterprises, placing a greater emphasis on professionalism and work quality over human interaction.

Tier one – people

Hard at work

Portraits

Tier two – plants

Details

Range

Touchpoints

Interacting elements

The depictions displayed below illustrate the potential interplay of various brand elements. Please be aware that all examples on this page serve as conceptual mockups and are not intended for use as final artwork.

If you have any questions regarding the brand guide, please contact:

HELP Marketing Team
E: marketing@helpenterprises.com.au